{"id":689,"date":"2026-05-28T16:40:39","date_gmt":"2026-05-28T16:40:39","guid":{"rendered":"https:\/\/nextcitydigest.com\/?p=689"},"modified":"2026-05-28T16:40:39","modified_gmt":"2026-05-28T16:40:39","slug":"oura-ring-5-is-40-smaller-detects-hypertension-and-sleep-apnea","status":"publish","type":"post","link":"https:\/\/nextcitydigest.com\/?p=689","title":{"rendered":"Oura\u00a0Ring 5 is 40% smaller, detects hypertension and\u00a0sleep apnea"},"content":{"rendered":"
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By Samantha Kelly and Mark Gurman, Bloomberg<\/strong><\/p>\n

Oura Health Oy, the popular smart ring maker seeking to go public this year, unveiled a significantly thinner and lighter new model along with new wellness features.<\/p>\n

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The Oura Ring 5 is 40% smaller overall than its predecessor, bringing its size and thickness more in line with an ordinary wedding band. The company was able to accomplish that in part by reducing the size of the battery pack while still promising battery life of up to about a week on one charge.<\/p>\n

Oura also said it improved the sensing capabilities,\u00a0repositioning the LEDs for measuring metrics like heart rate and oxygen saturation inside the band for better accuracy. There are also new wellness capabilities that aim at detecting signs of high blood pressure and sleep apnea. Those are also coming to some of the company\u2019s older models. The new rings go on sale June 4 and become available for preorder on Thursday.<\/p>\n

\u201cIt\u2019s going to be super hot. Everyone we\u2019ve shown it to has been like, \u2018holy cow,\u2019\u201d Tom Hale, the company\u2019s chief executive officer, said in an interview ahead of the announcement. He said the most common feedback has been about the size of the current model, with some men proclaiming it\u2019s \u201ctoo much of a statement\u201d and women considering the current versions too big. The new ring addresses those complaints, he said.<\/p>\n

The latest version is more expensive, coming in at $399 \u2014 up from $349 for the Oura Ring 4 \u2014 for standard silver and black metal finishes, while higher-end gold, stealth, rose gold and brushed silver versions cost an additional $100.\u00a0The new design launches with\u00a0an optional new portable charger for $99. (The new rings don\u2019t work with the prior version of accessory while the new charger doesn\u2019t support older rings.) The ceramic Oura Ring 4, launched last year, sticks around for $349.<\/p>\n

Hale said that the price increase reflects the company\u2019s move to keep the device as a\u00a0premium product, particularly as it relates to smartwatches.\u00a0\u201cIt\u2019s a little bit between the premium smartwatch and the entry-level smartwatch,\u201d\u00a0 he said. \u201cThat\u2019s kind of the place we want to be.\u201d\u00a0The competing Galaxy Ring from Samsung Electronics Co. is priced at $399.<\/p>\n

Oura\u2019s software subscription for full functionality is still priced at $5.99 a month or $69.99 annually. Alphabet Inc.\u2019s Google, which recently rolled out the competing Fitbit Air band, charges $10 a month for its service, while a Whoop band can cost as much as $360 annually. An entry-level Apple Watch, which has no subscription option, costs $249, while higher-end Apple Watch Series 11 models start from $399.<\/p>\n

\n<\/div>\n

Oura, founded in 2013, pioneered the once-niche smart ring category. It has lately been enjoying\u00a0momentum after reaching\u00a0a nearly\u00a0$11 billion valuation last September and saying it expects to top $1.5 billion in revenue in 2026. Last week, the company filed confidentially for an initial public offering, and plans to make its stock-market debut later this year, Bloomberg News has reported.<\/p>\n

The broader smart ring segment saw a nearly 51% jump in shipments in 2025, led by Oura, according to market researcher IDC. Oura itself said it has sold over 5.5\u00a0million devices\u00a0to date and that it experienced 100% year-over-year growth last year. Its expansion has been fueled in part by a move into a\u00a0handful of new countries, including Japan and India, which Hale said he believes may become \u201cone of the bigger\u00a0markets\u201d for the company.<\/p>\n

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Besides the revamped design, the company is pushing deeper into health-tracking, adding features that can detect potential signs of hypertension and sleep apnea.\u00a0\u201cWe think of ourselves as a healthcare company, not a tech company,\u201d Hale said.<\/p>\n

A new menu, Health Radar, examines blood pressure and breathing disturbances during sleep by looking at patterns over several weeks and how those metrics might change overnight. Like Apple Inc., which offers similar features on the Apple Watch, Oura said the enhancements aren\u2019t meant for a diagnosis but rather to encourage a follow-up visit with a doctor.<\/p>\n

\n<\/div>\n

Health Radar builds on the popular Symptom Radar, a tool the company launched in 2024 to help users recognize when they might be coming down with a cold or other illness.\u00a0\u201cThe whole idea is that we\u2019re like a screener or your check engine light for your body,\u201d\u00a0\u00a0Hale added.<\/p>\n

Other changes include the ability to upload previous bloodwork and health records related to allergy details, conditions and medications in order to get a fuller picture of one\u2019s health.<\/p>\n

\u201cBetween your labs,\u00a0health records,\u00a0biometric data and these alerts, we\u2019re actually able to deliver on this idea of the doctor in your pocket,\u201d\u00a0 Hale said.\u00a0\u201cBecause now all the context is there. What were your blood labs? What is your diagnosis? What medicines are you on? What medicines were you on? What is your biometric telling you right now?\u201d<\/p>\n

The company said it is also partnering with Counsel Health, an artificial intelligence-powered\u00a0virtual care company, to allow its users to ask more questions about their health, and\u00a0chat with licensed physicians for an additional fee.<\/p>\n

Other updates include a real-time way to\u00a0monitor live workouts, such as run distance and pace, via the app and lock screen. There\u2019s also a\u00a0space for\u00a0GLP-1 users to track their dosing, symptoms\u00a0and progress within the app.<\/p>\n

Meanwhile, a new privacy feature lets users better control the data Oura can access, such as allowing members to delete sensitive information for specific time periods \u2014 including the last three months \u2014 while keeping the rest of their data intact.<\/p>\n

Read more What\u2019s next for SF Giants\u2019 rotation with Logan Webb returning?<\/a><\/p>\n

More stories like this are available on bloomberg.com<\/p>\n

\u00a92026 Bloomberg L.P.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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