{"id":4677,"date":"2026-07-16T15:10:22","date_gmt":"2026-07-16T15:10:22","guid":{"rendered":"https:\/\/nextcitydigest.com\/?p=4677"},"modified":"2026-07-16T15:10:22","modified_gmt":"2026-07-16T15:10:22","slug":"south-bay-hotel-is-bought-at-flat-price-by-california-lodging-group","status":"publish","type":"post","link":"https:\/\/nextcitydigest.com\/?p=4677","title":{"rendered":"South Bay hotel is bought at flat price by California lodging group"},"content":{"rendered":"<div>\n<div>\n<p>MILPITAS \u2014 A South Bay hotel has been bought by a California group in a purchase that suggests weak values in the lodging sector have begun to entice more investors.<\/p>\n<p>Read more <a href=\"https:\/\/nextcitydigest.com\/?p=4675\">Palo Alto tech hub lands buyer at huge value drop in frail market<\/a><\/p>\n<p>The Element hotel at 521 Alder Drive in Milpitas was bought for $46.2 million by an affiliate of San Diego-based Pacifica Host Hotels, a grant deed filed in Santa Clara County on July 15 shows.<\/p>\n<p>By some measures, the deal for the 194-room hotel offers hopeful signs for the reeling hospitality sector in the Bay Area. By other metrics, however, the transaction is a reminder that ailments still linger for hotels in the region.<\/p>\n<p>The Milpitas hotel was bought at a price that equated to $237,900 a room. That was considerably higher than the $109,243 median price for hotels sold in Northern California during 2025, as reported by Atlas Hospitality Group.<\/p>\n<p>The deal, though, also hints at a flat price for the Milpitas hotel. The Element hotel\u2019s price was only 1.7% above its assessed value of $45.6 million in January 2026. Assessed values are one of multiple metrics to measure how much a property is worth.<\/p>\n<p>Read more <a href=\"https:\/\/nextcitydigest.com\/?p=4673\">Thomas Keller\u2019s Bouchon Las Vegas settles federal sexual harassment lawsuit for $2 million<\/a><\/p>\n<p>The plunge in hotel values could be starting to entice investors. Some buyers are landing hotels in the Bay Area at ultra-low prices.<\/p>\n<p>A 128-room Hyatt House hotel in Pleasanton was bought for a stunning $800,000, or just $6,250 a room. A Hyatt House hotel in Pleasant Hill was purchased for $3.3 million, or $23,200 a room. Both hotels were acquired in June.<\/p>\n<p>The new ownership group for the Element hotel in Milpitas states that it is involved with 45-plus boutique, lifestyle and branded hotels in the United States.<\/p>\n<div>\n<\/div>\n<p>\u201cWe operate a large chain of hotels in some of the best locations across the nation,\u201d the company states on its website. \u201cWe have a large footprint across the West Coast, Texas, and Florida, as well as Mexico.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/nextcitydigest.com\/?p=4671\">Former Bay Area school superintendent starts jail term in molestation case<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A South Bay hotel has been bought by a California group in a purchase that suggests weak values in the lodging sector have begun to entice more investors.<\/p>\n","protected":false},"author":1,"featured_media":4676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>South Bay hotel is bought at flat price by California lodging group - Next City Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextcitydigest.com\/?p=4677\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"South Bay hotel is bought at flat price by California lodging group - Next City Digest\" \/>\n<meta property=\"og:description\" content=\"A South Bay hotel has been bought by a California group in a purchase that suggests weak values in the lodging sector have begun to entice more investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextcitydigest.com\/?p=4677\" \/>\n<meta property=\"og:site_name\" content=\"Next City Digest\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-16T15:10:22+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/#\\\/schema\\\/person\\\/13065d40d633843429ac57d4e5c06f9b\"},\"headline\":\"South Bay hotel is bought at flat price by California lodging group\",\"datePublished\":\"2026-07-16T15:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677\"},\"wordCount\":355,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextcitydigest.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3a516a3e25f012d930fa7d08b76a5cce.webp\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677\",\"url\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677\",\"name\":\"South Bay hotel is bought at flat price by California lodging group - Next City Digest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nextcitydigest.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3a516a3e25f012d930fa7d08b76a5cce.webp\",\"datePublished\":\"2026-07-16T15:10:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/#\\\/schema\\\/person\\\/13065d40d633843429ac57d4e5c06f9b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#primaryimage\",\"url\":\"https:\\\/\\\/nextcitydigest.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3a516a3e25f012d930fa7d08b76a5cce.webp\",\"contentUrl\":\"https:\\\/\\\/nextcitydigest.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3a516a3e25f012d930fa7d08b76a5cce.webp\",\"width\":1008,\"height\":549},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/?p=4677#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nextcitydigest.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"South Bay hotel is bought at flat price by California lodging group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/#website\",\"url\":\"https:\\\/\\\/nextcitydigest.com\\\/\",\"name\":\"Next City Digest\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nextcitydigest.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nextcitydigest.com\\\/#\\\/schema\\\/person\\\/13065d40d633843429ac57d4e5c06f9b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/nextcitydigest.com\"],\"url\":\"https:\\\/\\\/nextcitydigest.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"South Bay hotel is bought at flat price by California lodging group - Next City Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextcitydigest.com\/?p=4677","og_locale":"en_US","og_type":"article","og_title":"South Bay hotel is bought at flat price by California lodging group - Next City Digest","og_description":"A South Bay hotel has been bought by a California group in a purchase that suggests weak values in the lodging sector have begun to entice more investors.","og_url":"https:\/\/nextcitydigest.com\/?p=4677","og_site_name":"Next City Digest","article_published_time":"2026-07-16T15:10:22+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextcitydigest.com\/?p=4677#article","isPartOf":{"@id":"https:\/\/nextcitydigest.com\/?p=4677"},"author":{"name":"admin","@id":"https:\/\/nextcitydigest.com\/#\/schema\/person\/13065d40d633843429ac57d4e5c06f9b"},"headline":"South Bay hotel is bought at flat price by California lodging group","datePublished":"2026-07-16T15:10:22+00:00","mainEntityOfPage":{"@id":"https:\/\/nextcitydigest.com\/?p=4677"},"wordCount":355,"commentCount":0,"image":{"@id":"https:\/\/nextcitydigest.com\/?p=4677#primaryimage"},"thumbnailUrl":"https:\/\/nextcitydigest.com\/wp-content\/uploads\/2026\/07\/3a516a3e25f012d930fa7d08b76a5cce.webp","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nextcitydigest.com\/?p=4677#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nextcitydigest.com\/?p=4677","url":"https:\/\/nextcitydigest.com\/?p=4677","name":"South Bay hotel is bought at flat price by California lodging group - Next City Digest","isPartOf":{"@id":"https:\/\/nextcitydigest.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nextcitydigest.com\/?p=4677#primaryimage"},"image":{"@id":"https:\/\/nextcitydigest.com\/?p=4677#primaryimage"},"thumbnailUrl":"https:\/\/nextcitydigest.com\/wp-content\/uploads\/2026\/07\/3a516a3e25f012d930fa7d08b76a5cce.webp","datePublished":"2026-07-16T15:10:22+00:00","author":{"@id":"https:\/\/nextcitydigest.com\/#\/schema\/person\/13065d40d633843429ac57d4e5c06f9b"},"breadcrumb":{"@id":"https:\/\/nextcitydigest.com\/?p=4677#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nextcitydigest.com\/?p=4677"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nextcitydigest.com\/?p=4677#primaryimage","url":"https:\/\/nextcitydigest.com\/wp-content\/uploads\/2026\/07\/3a516a3e25f012d930fa7d08b76a5cce.webp","contentUrl":"https:\/\/nextcitydigest.com\/wp-content\/uploads\/2026\/07\/3a516a3e25f012d930fa7d08b76a5cce.webp","width":1008,"height":549},{"@type":"BreadcrumbList","@id":"https:\/\/nextcitydigest.com\/?p=4677#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nextcitydigest.com\/"},{"@type":"ListItem","position":2,"name":"South Bay hotel is bought at flat price by California lodging group"}]},{"@type":"WebSite","@id":"https:\/\/nextcitydigest.com\/#website","url":"https:\/\/nextcitydigest.com\/","name":"Next City Digest","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nextcitydigest.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/nextcitydigest.com\/#\/schema\/person\/13065d40d633843429ac57d4e5c06f9b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/nextcitydigest.com"],"url":"https:\/\/nextcitydigest.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/posts\/4677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4677"}],"version-history":[{"count":0,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/posts\/4677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=\/wp\/v2\/media\/4676"}],"wp:attachment":[{"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextcitydigest.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}