{"id":3035,"date":"2026-06-25T16:13:14","date_gmt":"2026-06-25T16:13:14","guid":{"rendered":"https:\/\/nextcitydigest.com\/?p=3035"},"modified":"2026-06-25T16:13:14","modified_gmt":"2026-06-25T16:13:14","slug":"gwyneth-paltrows-new-oakland-goop-kitchen-draws-ire-of-pro-palestinian-center","status":"publish","type":"post","link":"https:\/\/nextcitydigest.com\/?p=3035","title":{"rendered":"Gwyneth Paltrow’s new Oakland Goop Kitchen draws ire of pro-Palestinian center"},"content":{"rendered":"
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Gwyneth Paltrow\u2019s newest Goop Kitchen in the Bay Area has drawn criticism for a couple reasons: being a delivery-only operation inside a ghost kitchen, for instance, and calling itself \u201cBerkeley\u201d when it\u2019s clearly in Oakland. But at least it had managed to avoid falling into the imbroglio of Middle-Eastern politics.<\/p>\n

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No longer. The Arab Resource and Organizing Center, a group with pro-Palestinian leanings in San Francisco, has formally announced that it won\u2019t support \u201cGoop salads or anything else a genocide supporter is peddling here in the Bay Area.\u201d<\/p>\n

The center\u2019s issue is not so much in the existence of this Goop Kitchen, which opened in June at 5333 Adeline St. in Oakland\u2019s Longfellow neighborhood, a street art-covered ghost kitchen that somehow shelters more than 30 restaurants under its roof. Goop Kitchen has been around in the Bay Area since at least last year, with other locations in San Francisco, Sunnyvale and San Jose.<\/p>\n

The issue is that the lifestyle guru recently starred in a promotional video that appeared in early June for a luxury Israeli development near Gaza, where reportedly more than 73,000 Palestinians have been killed during the ongoing Israel-Hamas war.<\/p>\n

When The Mercury News asked the Arab Resource and Organizing Center for its thoughts on the Oscar winner\u2019s latest restaurant expansion, it issued this statement:<\/p>\n

\u201cThe absurdity of Paltrow promoting her \u2018health-centric\u2019 businesses while whitewashing Israel during its ongoing genocide and wholesale denial of basic humanitarian aid to millions of Palestinians is not lost on anyone, particularly those of us who have lost \u2014 and continue to lose \u2014 loved ones in Gaza. She deserves the outrage for choosing to be a mascot for Israeli apartheid in her ad for luxury apartments built on land stolen from Palestinians, and we\u2019re not interested in Goop salads or anything else a genocide supporter is peddling here in the Bay Area.\u201d<\/p>\n

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Paltrow has yet to respond to criticism that erupted on social media over her appearance in this advertisement, according to a report this week in Washington Jewish Week. The backlash has become intense enough that she\u2019s been nicknamed \u201cGwynocide.\u201d But being the target of online outrage is nothing new for the founder of a company, known for its upscale \u201cquiet luxury\u201d beauty, fashion and lifestyle products.<\/p>\n

Paltrow\u2019s famous vagina jade eggs were the focus of controversy over what many complained were unsubstantiated, pseudoscientific health claims made about them and other Goop products, as they were promoted in the company\u2019s advice columns and on its e-commerce site. Such claims led to complaints by physicians and consumer groups and a lawsuit by 10 California district attorneys who make up the state\u2019s Food Drug and Medical Device Task Force.<\/p>\n

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Paltrow and Goop settled the lawsuit in 2018, with then-Alameda County District Attorney Nancy O\u2019Malley lauding the task force\u2019s work. She said that \u201cfalse claims\u201d that promise specific health outcomes \u201ccan put the public at risk.\u201d Shortly before settling the case, Paltrow was not-so-positively profiled in the New York Times Magazine, with one famous anecdote describing the way the actor appeared to revel in any controversy. She excitedly quipped to a class at Harvard Business School, \u201cI can monetize those eyeballs.\u201d<\/p>\n

It\u2019s hard to quantify what average, on-the-ground people in Oakland think of Paltrow or her new Goop Kitchen. The business isn\u2019t listed on Yelp or Google Maps, so those star ratings used as quality indicators don\u2019t exist, although it does have a high rating on Uber Eats. But on an Oakland subreddit, people have mocked its calling itself \u201cGoop Kitchen Berkeley.\u201d Wrote one user: \u201cI\u2019m pretty positive she purposely didn\u2019t call it \u2018Oakland\u2019 because that would scare off her white customers \u2026 which is probably all of them.\u201d<\/p>\n

On a broader scale, Goop Kitchen has also drawn backlash for recent layoffs reportedly due to its embracing artificial intelligence. Citing reporting from Emily Sundberg\u2019s Feed Me substack, TMZ wrote in May that \u201cthe cuts were reportedly \u2018justified via pivot to A.I. workflow\u2019\u2026 and claimed Gwyneth herself led the meeting announcing the layoffs.\u201d<\/p>\n

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The delivery-only operation faces criticism after the lifestyle guru starred in a promotional video for a luxury Israeli development near Gaza.<\/p>\n","protected":false},"author":1,"featured_media":3034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-things-to-do"],"yoast_head":"\nGwyneth Paltrow’s new Oakland Goop Kitchen draws ire of pro-Palestinian center - Next City Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextcitydigest.com\/?p=3035\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gwyneth Paltrow’s new Oakland Goop Kitchen draws ire of pro-Palestinian center - 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