{"id":2873,"date":"2026-06-23T16:38:53","date_gmt":"2026-06-23T16:38:53","guid":{"rendered":"https:\/\/nextcitydigest.com\/?p=2873"},"modified":"2026-06-23T16:38:53","modified_gmt":"2026-06-23T16:38:53","slug":"meta-debuts-glasses-under-its-own-brand-at-lower-299-price","status":"publish","type":"post","link":"https:\/\/nextcitydigest.com\/?p=2873","title":{"rendered":"Meta debuts glasses under its own brand at lower $299 price"},"content":{"rendered":"
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By Mark Gurman, Bloomberg<\/strong><\/p>\n

Meta Platforms Inc., which helped popularize smart glasses through partnerships with Ray-Ban and Oakley, is going down-market by launching lower-priced models under its own brand for the first time.<\/p>\n

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The social networking giant on Tuesday unveiled what it calls the Meta Adventurer and Fury glasses, each priced at $299. That\u2019s $80 less than the second-generation Ray-Ban Meta Wayfarer model announced\u00a0last year. Meta is also introducing a $399 Starfire model in collaboration with Kylie Jenner, aiming to appeal to a younger, more fashion-focused demographic.<\/p>\n

While Meta designed the glasses, its partner\u00a0EssilorLuxottica SA, the parent company of Ray-Ban and Oakley,\u00a0will produce them. EssilorLuxottica\u2019s logo appears alongside Meta\u2019s on the inside of the temple arms and on the packaging. The in-house designs come ahead of\u00a0Apple Inc.\u2019s planned\u00a0smart-glasses debut next year.\u00a0Similar to Meta, the iPhone maker\u00a0designed the upcoming glasses itself.<\/p>\n

In an interview, Meta and EssilorLuxottica executives said the new approach came in response to a desire for a \u201cmore accessible price point.\u201d<\/p>\n

\u201cWe were looking at brands together and trying to figure out what makes sense,\u201d said Alex Himel, who runs Meta\u2019s wearables unit. \u201cWe didn\u2019t really find one, so then it was just, \u2018All right, you\u2019ve got Ray-Ban Meta here, Oakley Meta here and Meta at the bottom.\u2019\u201d<\/p>\n

The Adventurer glasses look similar to Wayfarers, with a rectangular design and thin edges. They come in both regular and large sizes. The Fury look similar to the Adventurer but are thicker. The Kylie Jenner glasses, meanwhile, have\u00a0a slim oval shape, matching an increasingly popular style among women. Meta is offering several colors, including tortoise, black and green, as well as transition, polarized and clear lenses. The new eyewear is also compatible with prescription lenses.<\/p>\n

The hardware and software features are largely in line with Meta\u2019s other screen-less smart glasses.\u00a0One exception is\u00a0a new option to adjust the width between nose pads to three different levels by manually opening and closing the pads on the glasses. Meta recently rolled out\u00a0Muse Spark, its new artificial intelligence\u00a0model, and the functionality is included out of the box with the new models.<\/p>\n

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Meta also\u00a0hinted that it\u2019s\u00a0considering a version of its glasses without a camera, focusing on an audio-only experience for phone calls, media playback and interacting with its AI tools. The company wouldn\u2019t comment on when the glasses would be released or how they\u2019d be branded, but said there are consumers who mostly use the microphone- and audio-based features. A\u00a0camera-free option could both lower the price point and enable new styles, it said, given the need to include fewer components.<\/p>\n

\u201cThe larger the market gets, the more we can afford to have something different for more people,\u201d Himel said. The company has explored facial-recognition tools for its glasses\u00a0although the tool isn\u2019t in active development as Meta works out the privacy and societal implications, according to Himel. Ideally, he said, Meta\u2019s glasses could name people the user knows, and who would want to be identified to the wearer \u2014 such as\u00a0family, friends and associates.<\/p>\n

Himel also touched upon the widening smart-glasses landscape, calling Apple \u201cformidable.\u201d<\/p>\n

\u201cI think you need to take anything they do seriously,\u201d he said, adding, \u201cthey\u2019re good at hardware, they\u2019re good at design.\u201d But he criticized the iPhone maker for closing off the iOS operating system so\u00a0that Meta\u2019s smart glasses don\u2019t have full connectivity to the iPhone in the same way that Apple glasses would. \u201cThere\u2019s a number of places where we won\u2019t necessarily be able to build the same quality consumer experience when paired with the phone, and so I think they\u2019re taking advantage of that.\u201d<\/p>\n

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Meta\u2019s next step, the company said, is further expanding into more styles and brands with its partner and \u2014 eventually \u2014 diving into augmented reality\u00a0glasses. It showed off an AR glasses prototype two years ago and could introduce a consumer-grade version as early as next year, Bloomberg News has\u00a0reported.<\/p>\n

Read more Supreme Court sides with Trump administration on immigration case dealing with green card holders<\/a><\/p>\n

More stories like this are available on bloomberg.com<\/p>\n

\u00a92026 Bloomberg L.P.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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